A busy start to 2012

by on Jan.04, 2012, under Birdwatching, Family and friends, Northumberland

After a quiet Christmas and New Year, Tuesday saw both of us back at work.  As well as updating a lot of the content on our website, Martin started preparing our monthly newsletter…and spent some time being quite domestic, making a pot of chili for our Bird Race planning meeting.

The Northumberland Winter Bird Race is always an excellent social event.  Around dawn on Saturday several teams will set out with the intention of finding and identifying (by sight or sound) as many bird species as possible within the boundaries of Northumberland, North Tyneside and Newcastle upon Tyne.  Planning involves mainly deciding which are the most productive sites in terms of species, and working out the most efficient route to visit them during the short daylight hours of early January.  At the end of the day all of the teams gather at The Three Horse Shoes and disclose their totals for the day.  It’s a relaxed affair, with every team wishing every other team to do well, no ultra-competitive element involved at all 😉

Today brought more planning; this time for some contract work we’re doing this year.  Then, a couple of hours ago, a ‘phone call from a PR agency we’ve worked with in the past – “Hi Martin, can you do a press trip on Friday please?”.  Being asked to do a press trip by someone we’ve worked with before is like having a repeat client; confirmation that what we deliver is a consistent quality experience that clients trust us to deliver, and PR agencies trust their reputations to.  At a meeting in December to discuss the uncertain future of tourism promotion in Northumberland, it was suggested that what we should all do is be creative and arrange press trips – PR agencies, accommodation providers, activity providers and visitor attractions all working together to promote Northumberland.  It’s slightly worrying that there was even one person in that room who appeared to be unaware that lots of local tourism businesses are doing that already, ably supported by Northumberland Tourism and the PR agencies who are engaged by some of the larger businesses.  We live and work in a beautiful county, with a tourism industry that has the skills, and the people, to ensure it remains sustainable.

Today is a special day for us; it’s exactly 4 years since we took out our first clients, so we’d like to say thank you to Go Wansbeck, the regeneration project that came to an end on December 31st and provided us with so much support when we first launched NEWT.  Thanks to Keith, Karen, Martin and all of the team – you gave us the start that got us to where we are today 🙂

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1 Comment for this entry

  • Cat Thomson

    Dear Martin,
    Thank you for spending time with us yesterday, Graham, myself, and the girls all had a ball. We loved picking your brain for all the names of the birds we were spotting, our favourite of course was the little egret! Good luck with the bird count, we all hope you beat the record. I’ll be in touch with you and Claire when the article runs.



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